In December we started a project asking a few of our customer if they would be interested in doing a video testimonial. It was met with great success! If you would have asked me to predict the outcome, I would have told you that maybe 2-3 videos would be online in a couple of weeks. What actually took place was an overwhelming response from 8 very different organizations and a lot of really good web development to make this project a reality.
We reached out to a number of our valued customers and asked if they would be willing to participate. Each video is very different in nature. When we spoke with the organizations that did the videos, they all said the same thing - it was time consuming. I understand that… Personally, I have to record my voice mail 3-5 times just to get it right, so I imagine these 1 to 3 minute videos would be a much more complex process.
The development and production of these videos also took a little longer because we wanted to make sure they were cross-compatible and, of course, capture your attention. For this reason we used a light box effect and converted them into flash. Our designers and video production firm spent a great deal of time working out the bugs, testing on multiple platforms, and getting the final result to where it is today.
For years we have published customer testimonials in a text based format which seems to be a popular trend in the industry, but we really wanted to provide both existing and new customers the opportunity to visually hear and see how passionate our customers are about our service.
The videos are quite varied, but all are raw footage from customers from start to finish. You will see some standing up and turning off the camera, reading from a piece of paper, and even some very nicely produced professional video clips from companies such as n-tara and SPARQTRAINING.
In the recent months our entire team has been focused on publishing new material to the website including updates to the staff profiles and customer video testimonials. The next phase of this project will be the update of staff profiles that include video clips and interviews!
More videos are currently in the works as we are looking to grow our collection. If you would like to be featured as a customer, we have a traveling digital video camera we can send out. You can use it to record your testimonial and share with the world your satisfaction with FastServers.Net! Email me for more details!
During the final stages of this project I found a video that didn’t make it to final production but provided a rock solid USP (Unique Selling Point). I wanted to make sure this was made available and wanted to share with you a great marketing message, a passionate customer, and one of my favorite submitted videos!
To view the video visit the Customer Video Testimonial section of the website!
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