One of my good friends works for a major marketing firm specializing in SEO (Search Engine Optimization). Well “works for” sounds like he grabs people who know what they are doing coffee. No, this guy more or less runs the SEO division of his company and is in constant high demand. (Parents take note: if your college kids are marketing majors and you want to do them the greatest favor of their lives, steer them in the direction of SEO.) Well onto my point. “Gilbert,” as we’ll refer to this guy, showed me this diamond in the rough which, well for lack of my ability to use certain less than FCC approved words, caught his goad.
Behold: http://www.msnbc.msn.com/id/22504312/
Now Gilbert is a somewhat opinionated guy when it comes to this stuff. Somewhat in the way Rush Limbaugh is opinionated when the name “Clinton” is brought up. For entertainment purposes I’ve copied and pasted a post from his personal blog with about 30 edits to bring it up to FCC standards, Enjoy!
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I was going to save my response to this article by Gene Marks (who has to be the most misguided scribe in the history of journalism) for the company blog, but found myself unable to coagulate my thoughts into words that would be acceptable for company fodder.Never mind the fact that Gene's [insert word that refers to lack of intelligence] seems to know what an RSS feed is, but didn't get the memo that there's such a thing as an RSS Reader to read the 'endless stream of meaningless items displayed in an overly large browser window' , this editorial is a shining example of the attitude that just [bleep] kills small businesses. But just for fun, here's a few other gems that this whiny little [word referring to a lesser man] doled out:
"Let's face it: You're not going to eliminate spam in your business."
"But I do know the current group of antivirus software applications don't do the job for small businesses." (NOTE-I have a gut feeling Gene's small business is a conduit...no, gateway for any and all sql worms)
"If you don't have something new to say each day, no one's going to bother to stop by and check out your blog. It'll be, like, so lame. And if you do have something to say, just be careful you don't give away too much information."
"I forked over a bunch of dough to a firm in California that promised to get my company's name on "all the major search engines" when someone was looking for products that we sell. How did they plan to do this? I'm still not really sure, but it had something to do with spiders, black hats, and link farms."
"Mobile applications will be a great thing someday. Just like hovercrafts, telepods, and renewable energy. "
Well Gene, don't ya feel better now that you got that off your chest? Now excuse me while I build a mobile gadget for my clients that integrates with the RSS feed. Since most of 'em found me on Google because I optimized my site for a few choice long tail words, I want to preserve the niche as much as possible.
I could go on, as this article literally reads like a giant punchline. I'll say this much, the way your customers find you on the internet has and will continue to evolve. The way you communicate with them will change which is demonstratable. This is just plain disinformation by and large.
Seriously, go manage a Wendys or something and leave the discourse on web marketing to the grown folks you [negative description of said author].
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